What is the one goal businesses strive for that proves their honesty, trustworthiness, and reliability when it comes to serving their clients?
Give up?! Okay, I'll tell you...it's being accepted into the Better Business Bureau.
The Better Business Bureau was first established in 1912. They conceived to be an, "ethical marketplace where buyers and sellers c[ould] trust each other." Also stated on their website, "[The] BBB’s mission [was and still] is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
* Creating a community of trustworthy businesses
* Setting standards for marketplace trust
* Encouraging and supporting best practices
* Celebrating marketplace role models, and;
* Denouncing substandard marketplace behavior"
So it is no doubt that acceptance from the BBB is extraordinarily rewarding. When any business gains recognition by the BBB, they are also gaining a better way to represent their integrity and confidence. This is partly possibly due to that fact that the BBB is an accredited company whose standards are set high and acceptance into their program can be quite challenging. The BBB also strives on the goal of encouraging honorable and virtuous relationships among consumers and businesses alike. So, when compiling each of these traits together, achieving recognition adds a level of credibility for qualified businesses.
Irrevocably, not only is accreditation by the BBB a huge goal to achieve, but it is also a great honor to be affiliated with and recognized by the Better Business Bureau.
